Green Marketing - Tapping the environmentally conscious consumer

!9# Green Marketing - Tapping the environmentally conscious consumer

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It 'a revolution in progress. Every day you hear something from someone else to go green. Every day another green product on the market, and every day someone about how someone else does Green the wrong way to speak.

A 2009 study showed that 82% of people pay more to buy environmentally friendly products and services to battered economy.

Last week I asked 250 entrepreneurs, many of them believe that global warming is a myth. About 100 hands went up. I then askedto help as many people in their lives or their activities with the environment. Almost every hand went. Although some of us do not believe the media propaganda about the dangers to the environment, most of us are personally motivated to help a bit '.

To access this market, we must ask three questions:

First, what is green?

Another term for green is "sustainability." That is, make the impact they have on the environmentResources is that they are naturally replaced. For example, there are companies that make clear the trees in toilet paper. This is not "sustainable." On the other hand, a company that plants trees to be environmentally conscious, sustainable, or green (choose your term for the purposes of this article, they mean the same thing).

Going green is a matter of incremental steps. Do your best to what you have, and then you can do more. For example, if I chooseto begin to take the bags to the supermarket, I have this happened in 8 times. Now I remember almost every time. It 's a matter of progression, and while it is only a small step in reducing the environmental impact is, is still a step forward.

Secondly, how can I integrate sustainability in my company?

There's a good chance they already have integrated sustainable practices in your company. Check out the resources on the Internet. Here you will find many articles, blogs, andwith the recommendations of the green practices you can incorporate into your business. Refer to the local power company. Most offer a free "energy audit" to help, simple solutions that help your company can save money and reduce environmental impact.

Look for the integration of business processes of the site. Cisco saves $ 540,000,000 a year for their online product documentation. You also save a lot of trees, lots of oil and reduceAmount of carbon released from these products.

One of my clients, save the American College of Veterinary Dermatology 65 trees per year, 142,000 pounds of CO2 and $ 22,000.00 per year just in paper, case studies residing in a protected area of ​​the site. This does not even include the $ 4,000.00 you save in the transport of these documents.

Third, how can I be seen as green?

There is nothing wrong with posting what you do on your site. It isWell, let your customers know what to do that is special. You can attend seminars and courses. While many people spend more years and a master's or a Ph.D. in ecology, there are semniars weekend is to help put on the right track.

Consider third-party certification, an icon on your website and print materials that you are taking the extra step to give something for the local environment. Looking for an issuer certificate will help you and yourBusiness goes green. Avoid solutions that a strict rule that does not call into account individual needs.

There is still no definitive standard for green, and what to do to save energy and reduce environmental impact may be different from what you have to do your neighbor. There are some steps you tried ... Recycling, compact fluorescent lamps to avoid plastic. But expect things to change, will not be long before the LED lamps at low costCFL Mercury is not just that it's worth it take for them to be flexible in finding solutions, the right answer for you is just around the corner.

Green Marketing - Tapping the environmentally conscious consumer

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In the past decade, home coffee roasting has gone from a small but growing trend to an increasingly mainstream audience. Still, for many in the current generation of coffee lovers, roasting remains a mysterious process. In this completely revised, expanded edition of his classic Home Coffee Roasting, James Beard Award nominated Kenneth Davids reveals the secrets to simple, quality home roasting.

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